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Our Mission in Food

Think Better World is an alliance uniting food stakeholders through Big Data analytics to drive transformational change towards a sustainable food production system 

Think Better 

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  • Providing BETTER data and analytics to understand how consumers really THINK and behave​ 

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  • We know we should recycle, but many still don’t. What’s behind this? 

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  • Using cutting edge narrative analytics, we can better understand consumer awareness and attitudes to food system topics, such as waste and ultra-processing 

Better World 

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  • Enabling food system stakeholders to align on what would make a BETTER WORLD and how to get there 

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  • What are the key challenges? What are the paths to sustainability? What is sustainability in the food system? 

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  • However, we can only build alignment if everybody has access to the same data 

Think Better World Alliance 

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  • Democratising access to consumer insights to enable whole food system innovation 

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  • There is a need for better data and analytics to help food system stakeholders build alignment on the key challenges and paths to sustainability, through a shared understanding of both challenges and opportunities.  

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  • Includes representatives from primary producers, manufacturers, retailers, policy makers, NGOs​ 

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